NOC 11202: Professional occupations in advertising, marketing and public relations

Official definition · Statistics Canada NOC 2021 v1.0 · statcan.gc.ca ↗

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Median Pay$35.58/hrPrevailing median rate

TEER LevelLevel 1Express Entry pool

Priority StreamGeneral StreamCategory draws

Official Titles95 TitlesGovernment aliases

Interactive Reference Letter Tool

Official Main Duties for NOC 11202

Select the duties you perform in your actual job. Under IRCC guidelines, you must perform at least 60% of these duties for a successful work permit or PR reference letter.

🔎 Check Your Company Job Title95 official aliases

Checklist (16 official duties):Click each to toggle

💡

IRCC Reference Letter Rule:

Your employer reference letter must confirm you performed the main actions described in the duties above. Avoid copying words directly from the NOC description — officers expect natural job descriptions with specific company context.

Live Match Score⚠ Needs 10 More

0 of 16 selected

0%60% Recommended100%

Below 60% Target (0%)To qualify for NOC 11202, your employer letter should verify at least 10 main duties. Select 10 more to see if your experience matches.

Minimum Needed10 Duties

Current StatusIncomplete

Canadian Labour Market & PR Pathways for NOC 11202

Under Canada's National Occupational Classification (NOC 2021 Version 1.0), Professional occupations in advertising, marketing and public relations is categorized under TEER 1. Occupations in this tier typically require a university degree (bachelor’s, master’s, or doctorate) or substantial managerial tenure.

Express Entry Alignment

Qualifies directly for the Federal Skilled Worker (FSW) and Canadian Experience Class (CEC) under Express Entry. Work experience must be full-time (or equivalent part-time) and continuous for at least one year.

Target Category Status

Currently evaluated under standard General and CEC invitation rounds, or targeted through provincial in-demand lists such as Ontario (OINP), British Columbia (BC PNP), or Alberta (AAIP).

NOC 2016 to NOC 2021 Transition & Equivalency

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Under Canada's previous NOC 2016 classification, this occupation was mapped under the following 4-digit code(s). When preparing your Express Entry profile or work reference letters, you must use the new 5-digit code NOC 11202.

Former NOC 11234-Digit Legacy

Professional occupations in advertising, marketing and public relations

RC5 - Transfer

1123 continues as 11202 and part transferred to 10022 and 64409

Former NOC 41634-Digit Legacy

Business development officers and marketing researchers and consultants

RC5 - Transfer

4163 continues as 41402 and part transferred to 11202

Job Bank Open Data (2025/2026)

Regional Wages Across Canada

Legal Benchmark for LMIA

Under Canadian immigration law, an employer hiring you under an LMIA must pay you at least the median wage listed below for your province.

Province / Territory	Low Wage	Median Wage	High Wage
Canada (National Average)	$20.5	$35.58/hr	$57.44
Newfoundland and Labrador →	$16/hr	$37.18/hr	$52.88/hr
Prince Edward Island →	$21.23/hr	$30.89/hr	$50.05/hr
Nova Scotia →	$18.5/hr	$31.25/hr	$47.69/hr
New Brunswick →	$21.31/hr	$34.38/hr	$46.67/hr
Quebec →	$22/hr	$34.13/hr	$52/hr
Ontario →	$20/hr	$37.02/hr	$58.97/hr
Manitoba →	$17.31/hr	$28.85/hr	$51.79/hr
Saskatchewan →	$20/hr	$34.75/hr	$50/hr
Alberta →	$20/hr	$36/hr	$57.69/hr
British Columbia →	$21/hr	$33.65/hr	$53.44/hr
Yukon →	$34.64/hr	$45.8/hr	$60/hr
Northwest Territories →	$30.15/hr	$45.37/hr	$62.74/hr
Nunavut →	$37.46/hr	$52.67/hr	$72/hr

Employment Requirements

These are the education, training, and certification standards usually required by Canadian employers for this occupation:

A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

Official Job Titles for NOC 11202

95 Titles Listed

If your current job title matches any of these official examples, this NOC code is likely the right choice for your Express Entry reference letter:

advertising consultantcommunications officer (except emergency services)communications specialistdigital marketing consultantevent marketing specialistfundraising consultantinformation officerliterary agentmarketing consultantmarketing coordinatormedia coordinatormedia relations officermuseum educatorperformers agentpress secretarypublic affairs officerpublic relations consultantpublic relations officerpublicistpublicity agentactor agentadvertising account executiveadvertising account manageradvertising and promotions coordinatoradvertising and promotions specialistadvertising campaign organizeradvertising specialistaffiliated stations relations administratorart educator - museumartist agentartistic agentassistant brand manager - advertisingassistant press secretaryathlete agentathletes managerauthor's agentbook publicistboxing promotercareer agentcasting agentcasting agent for extrascommunication officer (except emergency services)communications advisercommunications consultantcommunications expertcommunity information officerdevelopment officer - fundraisingdevelopment officer - universitydigital advertising specialistdigital marketing coordinatordigital marketing project managerentertainment agentfinancing officer - fundraisingfundraiserfundraising campaign consultantfundraising campaign organizerfundraising organizerinformation consultantinformation coordinatorinformation service coordinatormarketing consultant - advertisingmarketing project managermarketing specialistmarketing specialist - advertisingmedia events coordinatormedia relations coordinatormuseum education officermusicians agentpress agentproduct manager - marketingpromotion strategies consultantpublic affairs officer - Canadian Armed Forcespublic relations agentpublic relations coordinatorpublic relations practitionerpublic relations press agentpublic relations press secretarypublic relations representativepublic relations specialistpublicity coordinatorpublicity information officerrecreation association information officersales and promotions coordinatorsingers agentsocial media coordinatorsocial media specialistspecialist - e-media advertisingspokespersonsports agentstations-relations administratorstudent recruiter - post-secondary educationtalent agenttalent representativetheatrical agenttheatrical business agent

Exclusions (Similar Jobs with Different Codes)

Check this list to make sure your actual job is not classified under one of these related codes:

Authors and writers (See 51111 Authors and writers (except technical))View NOC 51111→
Business development officers and market researchers and analysts (See 41402 Business development officers and market researchers and analysts)View NOC 41402→
Conference and event planners (See 12103 Conference and event planners)View NOC 12103→
Public relations manager (See 10022 Advertising, marketing and public relations managers)View NOC 10022→

Frequently Asked Questions for NOC 11202 (Professional occupations in advertising, marketing and public relations)

Essential answers regarding Express Entry eligibility, LMIA prevailing wage compliance, and official reference letter rules.

Yes. Because NOC 11202 is classified as TEER 1, it qualifies for the Federal Skilled Worker Program (FSW) and Canadian Experience Class (CEC) under Express Entry.

For an LMIA work permit, your employer must offer at least the median wage of $35.58/hr (or the prevailing median rate in your specific Canadian province of employment).

Under Section 75(2) of the Immigration and Refugee Protection Regulations (IRPR), your employment reference letter must confirm you perform the actions in the lead statement and a substantial number (recommended at least 60%) of the official main duties listed above. You do not need to perform 100% of the duties.

Under Canada's previous NOC 2016 classification, Professional occupations in advertising, marketing and public relations was categorized under NOC 1123 (Professional occupations in advertising, marketing and public relations) and 4163 (Business development officers and marketing researchers and consultants). In NOC 2021, it transitioned to NOC 11202 under TEER 1.

Topic Cluster • Business, Finance and Administration

Related Occupations & Alternative Career Codes

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If your daily responsibilities for Professional occupations in advertising, marketing and public relations overlap with other roles, compare duties and prevailing salaries across these closely related NOC codes:

NOC 11201

TEER 1

Professional occupations in business management consulting

Professionals in business management consulting occupations provide services to management such as analyzing the structure, operations, managerial methods or functions of an organization in order to propose, plan and implement improvements. They are employed by management consulting firms and throughout the public and private sectors or are self-employed.

Median Pay$44.1/hr

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NOC 11200

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Human resources professionals

Human resources professionals develop, implement and evaluate human resources and labour relations policies, programs and procedures and advise employers and employees on human resources matters. They are employed throughout the public and private sectors, or they may be self-employed.

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Other financial officers

Other financial officers include professional occupations in finance such as financial examiners and inspectors, financial investigators, financial underwriters, mortgage brokers and trust officers. They are employed by banks, trust companies, investment firms and governments, or they may be self-employed.

Median Pay$38.46/hr

Duties→

NOC 11103

TEER 1

Securities agents, investment dealers and brokers

Securities agents and investment dealers buy and sell stocks, bonds, treasury bills, mutual funds and other securities for individual investors, pension fund managers, banks, trust companies, insurance firms and other establishments. Brokers buy and sell stocks, bonds, commodity futures, foreign currencies and other securities at stock exchanges on behalf of investment dealers. They are employed by investment companies, stock brokerage firms, stock and commodity exchanges and other establishments in the securities industry.

Median Pay$42.56/hr

Financial managers plan, organize, direct, control and evaluate the operation of financial and accounting departments. They develop and implement the financial policies and systems of establishments. Financial managers establish performance standards and prepare various financial reports for senior management. They are employed in financial and accounting departments in companies throughout the public and private sectors and in government.

Median Pay$59.48/hr

Duties→

NOC 10011

TEER 0

Human resources managers

Human resources managers plan, organize, direct, control and evaluate the operations of human resources and personnel departments, and develop and implement policies, programs and procedures regarding human resource planning, recruitment, collective bargaining, training and development, occupation classification and pay and benefit administration. They represent management and participate actively on various joint committees to maintain ongoing relations between management and employees. They are employed throughout the private and public sectors.

Median Pay$57.69/hr

Duties→

Next Steps for NOC 11202

Check Your Express Entry Score & Latest Cutoffs

Calculate your exact Comprehensive Ranking System (CRS) score for NOC 11202, explore your TEER 1 immigration pathways, and check recent draw cutoffs.

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NOC data: Statistics Canada NOC 2021 v1.0

Wages: ESDC Job Bank 2025/2026 Open Data

·Last verified: September 2026