NOC 10022: Advertising, marketing and public relations managers
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Official Main Duties for NOC 10022
Select the duties you perform in your actual job. Under IRCC guidelines, you must perform at least 60% of these duties for a successful work permit or PR reference letter.
Your employer reference letter must confirm you performed the main actions described in the duties above. Avoid copying words directly from the NOC description โ officers expect natural job descriptions with specific company context.
Canadian Labour Market & PR Pathways for NOC 10022
Under Canada's National Occupational Classification (NOC 2021 Version 1.0), Advertising, marketing and public relations managers is categorized under TEER 0. Occupations in this tier typically require a university degree (bachelorโs, masterโs, or doctorate) or substantial managerial tenure.
Express Entry Alignment
Qualifies directly for the Federal Skilled Worker (FSW) and Canadian Experience Class (CEC) under Express Entry. Work experience must be full-time (or equivalent part-time) and continuous for at least one year.
Target Category Status
Currently evaluated under standard General and CEC invitation rounds, or targeted through provincial in-demand lists such as Ontario (OINP), British Columbia (BC PNP), or Alberta (AAIP).
NOC 2016 to NOC 2021 Transition & Equivalency
Under Canada's previous NOC 2016 classification, this occupation was mapped under the following 4-digit code(s). When preparing your Express Entry profile or work reference letters, you must use the new 5-digit code NOC 10022.
1123 continues as 11202 and part transferred to 10022 and 64409
Regional Wages Across Canada
Under Canadian immigration law, an employer hiring you under an LMIA must pay you at least the median wage listed below for your province.
| Province / Territory | Low Wage | Median Wage | High Wage |
|---|---|---|---|
| Canada (National Average) | $34.62 | $55.29/hr | $89.74 |
| Newfoundland and Labrador โ | $31.25/hr | $52.31/hr | $72.12/hr |
| Prince Edward Island โ | $32/hr | $51.44/hr | $92.31/hr |
| Nova Scotia โ | $28.85/hr | $52.88/hr | $96.15/hr |
| New Brunswick โ | $42.05/hr | $55.29/hr | $66.67/hr |
| Quebec โ | $29.81/hr | $52.88/hr | $84.13/hr |
| Ontario โ | $36.86/hr | $57.44/hr | $88.94/hr |
| Manitoba โ | $28.85/hr | $50.82/hr | $82.42/hr |
| Saskatchewan โ | $36.06/hr | $52.88/hr | $82.42/hr |
| Alberta โ | $36.06/hr | $59.62/hr | $91.35/hr |
| British Columbia โ | $36.06/hr | $52.88/hr | $92.31/hr |
| Yukon โ | $40.7/hr | $57.04/hr | $76/hr |
| Northwest Territories โ | $40.69/hr | $61.09/hr | $80.27/hr |
| Nunavut โ | $46.46/hr | $69/hr | $88.39/hr |
Employment Requirements
These are the education, training, and certification standards usually required by Canadian employers for this occupation:
- Advertising and public relations managers
- A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
- Marketing managers
- A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
- E-business managers
- A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Official Job Titles for NOC 10022
58 Titles ListedIf your current job title matches any of these official examples, this NOC code is likely the right choice for your Express Entry reference letter:
Exclusions (Similar Jobs with Different Codes)
Check this list to make sure your actual job is not classified under one of these related codes:
- Business development officers and market researchers and analysts (See 41402 Business development officers and market researchers and analysts)View NOC 41402โ
- Conference and event planners (See 12103 Conference and event planners)View NOC 12103โ
- Corporate sales managers (See 60010 Corporate sales managers)View NOC 60010โ
- Professional occupations in advertising, marketing and public relations (See 11202 Professional occupations in advertising, marketing and public relations)View NOC 11202โ
- Retail and wholesale trade managers (See 60020 Retail and wholesale trade managers)View NOC 60020โ
- Retail sales supervisors (See 62010 Retail sales supervisors)View NOC 62010โ
- Sales and account representatives - wholesale trade (non-technical) (See 64101 Sales and account representatives - wholesale trade (non-technical))View NOC 64101โ
- Senior managers - trade, broadcasting and other services (See 00014 Senior managers - trade, broadcasting and other services)View NOC 00014โ
- Technical sales specialists - wholesale trade (See 62100 Technical sales specialists - wholesale trade)View NOC 62100โ
Frequently Asked Questions for NOC 10022 (Advertising, marketing and public relations managers)
Essential answers regarding Express Entry eligibility, LMIA prevailing wage compliance, and official reference letter rules.
Check Your Express Entry Score & Latest Cutoffs
Calculate your exact Comprehensive Ranking System (CRS) score for NOC 10022, explore your TEER 0 immigration pathways, and check recent draw cutoffs.