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NOC 10022: Advertising, marketing and public relations managers

Official definition ยท Statistics Canada NOC 2021 v1.0 ยท statcan.gc.ca โ†—

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Median Pay$55.29/hrPrevailing median rate
TEER LevelLevel 0Express Entry pool
Priority StreamGeneral StreamCategory draws
Official Titles58 TitlesGovernment aliases
Interactive Reference Letter Tool

Official Main Duties for NOC 10022

Select the duties you perform in your actual job. Under IRCC guidelines, you must perform at least 60% of these duties for a successful work permit or PR reference letter.

58 official aliases
Checklist (9 official duties):Click each to toggle
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IRCC Reference Letter Rule:

Your employer reference letter must confirm you performed the main actions described in the duties above. Avoid copying words directly from the NOC description โ€” officers expect natural job descriptions with specific company context.

Live Match Scoreโš  Needs 6 More
0%
0 of 9 selected
0%60% Recommended100%
Below 60% Target (0%)To qualify for NOC 10022, your employer letter should verify at least 6 main duties. Select 6 more to see if your experience matches.
Minimum Needed6 Duties
Current StatusIncomplete

Canadian Labour Market & PR Pathways for NOC 10022

Under Canada's National Occupational Classification (NOC 2021 Version 1.0), Advertising, marketing and public relations managers is categorized under TEER 0. Occupations in this tier typically require a university degree (bachelorโ€™s, masterโ€™s, or doctorate) or substantial managerial tenure.

Express Entry Alignment

Qualifies directly for the Federal Skilled Worker (FSW) and Canadian Experience Class (CEC) under Express Entry. Work experience must be full-time (or equivalent part-time) and continuous for at least one year.

Target Category Status

Currently evaluated under standard General and CEC invitation rounds, or targeted through provincial in-demand lists such as Ontario (OINP), British Columbia (BC PNP), or Alberta (AAIP).

NOC 2016 to NOC 2021 Transition & Equivalency

Open Full NOC Converter Toolโ†’

Under Canada's previous NOC 2016 classification, this occupation was mapped under the following 4-digit code(s). When preparing your Express Entry profile or work reference letters, you must use the new 5-digit code NOC 10022.

Former NOC 01244-Digit Legacy
Advertising, marketing and public relations managers
VC1 - Code Change
Former NOC 11234-Digit Legacy
Professional occupations in advertising, marketing and public relations
RC5 - Transfer

1123 continues as 11202 and part transferred to 10022 and 64409

Job Bank Open Data (2025/2026)

Regional Wages Across Canada

Legal Benchmark for LMIA

Under Canadian immigration law, an employer hiring you under an LMIA must pay you at least the median wage listed below for your province.

Province / TerritoryLow WageMedian WageHigh Wage
Canada (National Average)$34.62$55.29/hr$89.74
Newfoundland and Labrador โ†’$31.25/hr$52.31/hr$72.12/hr
Prince Edward Island โ†’$32/hr$51.44/hr$92.31/hr
Nova Scotia โ†’$28.85/hr$52.88/hr$96.15/hr
New Brunswick โ†’$42.05/hr$55.29/hr$66.67/hr
Quebec โ†’$29.81/hr$52.88/hr$84.13/hr
Ontario โ†’$36.86/hr$57.44/hr$88.94/hr
Manitoba โ†’$28.85/hr$50.82/hr$82.42/hr
Saskatchewan โ†’$36.06/hr$52.88/hr$82.42/hr
Alberta โ†’$36.06/hr$59.62/hr$91.35/hr
British Columbia โ†’$36.06/hr$52.88/hr$92.31/hr
Yukon โ†’$40.7/hr$57.04/hr$76/hr
Northwest Territories โ†’$40.69/hr$61.09/hr$80.27/hr
Nunavut โ†’$46.46/hr$69/hr$88.39/hr

Employment Requirements

These are the education, training, and certification standards usually required by Canadian employers for this occupation:

  • Advertising and public relations managers
  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
  • Marketing managers
  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
  • E-business managers
  • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Official Job Titles for NOC 10022

58 Titles Listed

If your current job title matches any of these official examples, this NOC code is likely the right choice for your Express Entry reference letter:

advertising directoradvertising managerelectronic business (e-business) managerfundraising campaign managerInternet communications managermarketing managermedia relations directorpromotions managerpublic relations directorsales and marketing managerWeb communications managerWeb marketing manageradvertising administratoradvertising agency manageragency marketing department managerbusiness manager - sales and advertisingcampaign managerchannel marketing managercirculation managercommercial network development managercommunications directorcommunications director - sales and marketingcommunications managercommunications manager - public relationscommunity relations directorcorporate affairs managercorrespondence and public inquiries managercreative services directordirector of development - annual givinge-commerce (electronic commerce) managerelection campaign managerelectronic commerce (e-commerce) managerexternal relations directorgraphic design firm managerinformation and communications managerinformation service managerInternet site managermanager - marketing servicesmarket development managermarketing directormarketing executivemedia advertising managermedia relations manageronline marketing managerpublic affairs directorpublic information directorpublic relations managerpublicity administratorpublicity directorpublicity managerregional communications directorsales agency marketing division directorsales and advertising managersales and marketing directorsales and publicity managersales director - computer marketing developmentsales promotion managersocial media manager

Exclusions (Similar Jobs with Different Codes)

Check this list to make sure your actual job is not classified under one of these related codes:

  • Business development officers and market researchers and analysts (See 41402 Business development officers and market researchers and analysts)View NOC 41402โ†’
  • Conference and event planners (See 12103 Conference and event planners)View NOC 12103โ†’
  • Corporate sales managers (See 60010 Corporate sales managers)View NOC 60010โ†’
  • Professional occupations in advertising, marketing and public relations (See 11202 Professional occupations in advertising, marketing and public relations)View NOC 11202โ†’
  • Retail and wholesale trade managers (See 60020 Retail and wholesale trade managers)View NOC 60020โ†’
  • Retail sales supervisors (See 62010 Retail sales supervisors)View NOC 62010โ†’
  • Sales and account representatives - wholesale trade (non-technical) (See 64101 Sales and account representatives - wholesale trade (non-technical))View NOC 64101โ†’
  • Senior managers - trade, broadcasting and other services (See 00014 Senior managers - trade, broadcasting and other services)View NOC 00014โ†’
  • Technical sales specialists - wholesale trade (See 62100 Technical sales specialists - wholesale trade)View NOC 62100โ†’

Frequently Asked Questions for NOC 10022 (Advertising, marketing and public relations managers)

Essential answers regarding Express Entry eligibility, LMIA prevailing wage compliance, and official reference letter rules.

Yes. Because NOC 10022 is classified as TEER 0, it qualifies for the Federal Skilled Worker Program (FSW) and Canadian Experience Class (CEC) under Express Entry.
For an LMIA work permit, your employer must offer at least the median wage of $55.29/hr (or the prevailing median rate in your specific Canadian province of employment).
Under Section 75(2) of the Immigration and Refugee Protection Regulations (IRPR), your employment reference letter must confirm you perform the actions in the lead statement and a substantial number (recommended at least 60%) of the official main duties listed above. You do not need to perform 100% of the duties.
Under Canada's previous NOC 2016 classification, Advertising, marketing and public relations managers was categorized under NOC 0124 (Advertising, marketing and public relations managers) and 1123 (Professional occupations in advertising, marketing and public relations). In NOC 2021, it transitioned to NOC 10022 under TEER 0.
Next Steps for NOC 10022

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Last verified: September 2026