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NOC 00014: Senior managers - trade, broadcasting and other services

Official definition ยท Statistics Canada NOC 2021 v1.0 ยท statcan.gc.ca โ†—

Senior managers in trade, broadcasting and other customer services plan, organize, direct, control and evaluate, through middle managers, trade, broadcasting and other service industry companies. They formulate policies which establish the direction to be taken by these companies, either alone or in conjunction with a board of directors. They work in establishments in broadcasting and related media services, wholesale trade, retail trade, accommodation and food service, and other services or they may own and operate their own business.

Median Pay$42.38/hrPrevailing median rate
TEER LevelLevel 0Express Entry pool
Priority StreamGeneral StreamCategory draws
Official Titles56 TitlesGovernment aliases
Interactive Reference Letter Tool

Official Main Duties for NOC 00014

Select the duties you perform in your actual job. Under IRCC guidelines, you must perform at least 60% of these duties for a successful work permit or PR reference letter.

56 official aliases
Checklist (7 official duties):Click each to toggle
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IRCC Reference Letter Rule:

Your employer reference letter must confirm you performed the main actions described in the duties above. Avoid copying words directly from the NOC description โ€” officers expect natural job descriptions with specific company context.

Live Match Scoreโš  Needs 5 More
0%
0 of 7 selected
0%60% Recommended100%
Below 60% Target (0%)To qualify for NOC 00014, your employer letter should verify at least 5 main duties. Select 5 more to see if your experience matches.
Minimum Needed5 Duties
Current StatusIncomplete

Canadian Labour Market & PR Pathways for NOC 00014

Under Canada's National Occupational Classification (NOC 2021 Version 1.0), Senior managers - trade, broadcasting and other services is categorized under TEER 0. Occupations in this tier typically require a university degree (bachelorโ€™s, masterโ€™s, or doctorate) or substantial managerial tenure.

Express Entry Alignment

Qualifies directly for the Federal Skilled Worker (FSW) and Canadian Experience Class (CEC) under Express Entry. Work experience must be full-time (or equivalent part-time) and continuous for at least one year.

Target Category Status

Currently evaluated under standard General and CEC invitation rounds, or targeted through provincial in-demand lists such as Ontario (OINP), British Columbia (BC PNP), or Alberta (AAIP).

NOC 2016 to NOC 2021 Transition & Equivalency

Open Full NOC Converter Toolโ†’

Under Canada's previous NOC 2016 classification, this occupation was mapped under the following 4-digit code(s). When preparing your Express Entry profile or work reference letters, you must use the new 5-digit code NOC 00014.

Former NOC 00154-Digit Legacy
Senior managers - trade, broadcasting and other services, n.e.c.
VC1 - Code Change
Job Bank Open Data (2025/2026)

Regional Wages Across Canada

Legal Benchmark for LMIA

Under Canadian immigration law, an employer hiring you under an LMIA must pay you at least the median wage listed below for your province.

Province / TerritoryLow WageMedian WageHigh Wage
Canada (National Average)$24$42.38/hr$98.88
Nova Scotia โ†’$22.13/hr$35.81/hr$69.33/hr
Quebec โ†’$23/hr$40.46/hr$92.43/hr
Ontario โ†’$25.42/hr$52.93/hr$110.69/hr
Alberta โ†’$25/hr$42.38/hr$87.81/hr
British Columbia โ†’$27.5/hr$42.38/hr$92.43/hr

Employment Requirements

These are the education, training, and certification standards usually required by Canadian employers for this occupation:

  • A university degree or college diploma in business administration, finance or other discipline related to the service provided is usually required.
  • Several years of experience as a middle manager in trade, broadcasting or other service are usually required.
  • Specialization in a particular functional area or service is possible through specific university or college training in that area or through previous experience.
  • Senior managers in finance usually require a professional accounting designation.

Official Job Titles for NOC 00014

56 Titles Listed

If your current job title matches any of these official examples, this NOC code is likely the right choice for your Express Entry reference letter:

cleaning service general managerdepartment store presidentengineering vice-president - television broadcasting servicesfinance vice-president - food wholesalinghotel chain regional vice-presidentmarketing vice-president - grocery store chainoperations vice-president - radio broadcasting servicesprofessional sports club chief financial officer (CFO)restaurant chain corporate controllertravel agency chief executive officer (CEO)broadcasting corporation presidentcasino general managerchairman/woman - trade, broadcasting and other serviceschairperson - trade, broadcasting and other serviceschief diversity officer - trade, broadcasting and other serviceschief executive officer (CEO) - trade, broadcasting and other serviceschief financial officer (CFO) - trade, broadcasting and other serviceschief learning officer - trade, broadcasting and other serviceschief operating officer - trade, broadcasting and other serviceschief privacy officer - trade, broadcasting and other serviceschief sustainability officer - trade, broadcasting and other servicescompensation vice-president - trade, broadcasting and other servicescorporate controller - trade, broadcasting and other servicescorporate social responsibility vice-president - trade, broadcasting and other servicesdeputy chief executive officer (CEO) - trade, broadcasting and other servicesengineering vice-president - trade, broadcasting and other servicesexecutive director - trade, broadcasting and other servicesexecutive vice-president - metal and metal products wholesalerexecutive vice-president - trade, broadcasting and other servicesfinance and administration vice-president - trade, broadcasting and other servicesfinance vice-president - trade, broadcasting and other servicesfuneral services general managerhotel general managerhuman resources and organizational development vice-president - trade, broadcasting and other serviceshuman resources vice-president - trade, broadcasting and other servicesinformation systems vice president - trade, broadcasting and other serviceslaundry and dry cleaning general managermarketing vice-president - trade, broadcasting and other servicesoperations manager - trade, broadcasting and other servicesoperations vice-president - trade, broadcasting and other servicespersonnel vice-president - trade, broadcasting and other servicesplanning vice-president - trade, broadcasting and other servicespresident - trade, broadcasting and other servicespresident and director - trade, broadcasting and other servicespresident and general manager - trade, broadcasting and other servicesradio station general managerregional vice-president - trade, broadcasting and other servicesretail establishment presidentsales and advertising vice-president - trade, broadcasting and other servicessales general manager - trade, broadcasting and other servicessales vice-president - trade, broadcasting and other servicessupport services vice-president - trade, broadcasting and other servicessustainability vice-president - trade, broadcasting and other servicesvice-president - trade, broadcasting and other servicesvice-president and general sales manager - trade, broadcasting and other serviceswholesaler - broadcasting

Exclusions (Similar Jobs with Different Codes)

Check this list to make sure your actual job is not classified under one of these related codes:

  • Managers in art, culture, recreation and sport (See 5001 Managers in art, culture, recreation and sport)
  • Managers in customer and personal services (See 60040 Managers in customer and personal services)View NOC 60040โ†’
  • Managers in food service and accommodation (See 6003 Managers in food service and accommodation)
  • Retail and wholesale trade managers (See 6002 Retail and wholesale trade managers)

Frequently Asked Questions for NOC 00014 (Senior managers - trade, broadcasting and other services)

Essential answers regarding Express Entry eligibility, LMIA prevailing wage compliance, and official reference letter rules.

Yes. Because NOC 00014 is classified as TEER 0, it qualifies for the Federal Skilled Worker Program (FSW) and Canadian Experience Class (CEC) under Express Entry.
For an LMIA work permit, your employer must offer at least the median wage of $42.38/hr (or the prevailing median rate in your specific Canadian province of employment).
Under Section 75(2) of the Immigration and Refugee Protection Regulations (IRPR), your employment reference letter must confirm you perform the actions in the lead statement and a substantial number (recommended at least 60%) of the official main duties listed above. You do not need to perform 100% of the duties.
Under Canada's previous NOC 2016 classification, Senior managers - trade, broadcasting and other services was categorized under NOC 0015 (Senior managers - trade, broadcasting and other services, n.e.c.). In NOC 2021, it transitioned to NOC 00014 under TEER 0.
Next Steps for NOC 00014

Check Your Express Entry Score & Latest Cutoffs

Calculate your exact Comprehensive Ranking System (CRS) score for NOC 00014, explore your TEER 0 immigration pathways, and check recent draw cutoffs.

Last verified: September 2026