NOC 64100: Retail salespersons and visual merchandisers
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Official Main Duties for NOC 64100
Select the duties you perform in your actual job. Under IRCC guidelines, you must perform at least 60% of these duties for a successful work permit or PR reference letter.
Your employer reference letter must confirm you performed the main actions described in the duties above. Avoid copying words directly from the NOC description — officers expect natural job descriptions with specific company context.
Canadian Labour Market & PR Pathways for NOC 64100
Under Canada's National Occupational Classification (NOC 2021 Version 1.0), Retail salespersons and visual merchandisers is categorized under TEER 4. Occupations in this tier typically require secondary school graduation or job-specific on-the-job training.
Express Entry Alignment
Classified under TEER 4, meaning this occupation does not qualify for direct Express Entry general pools. Candidates should focus on employer-driven Provincial Nominee Programs (PNP) or federal pilot pathways.
Target Category Status
Currently evaluated under standard General and CEC invitation rounds, or targeted through provincial in-demand lists such as Ontario (OINP), British Columbia (BC PNP), or Alberta (AAIP).
NOC 2016 to NOC 2021 Transition & Equivalency
Under Canada's previous NOC 2016 classification, this occupation was mapped under the following 4-digit code(s). When preparing your Express Entry profile or work reference letters, you must use the new 5-digit code NOC 64100.
5243 continues as 53123 and part transferred to 62010 and 64100
Regional Wages Across Canada
Under Canadian immigration law, an employer hiring you under an LMIA must pay you at least the median wage listed below for your province.
| Province / Territory | Low Wage | Median Wage | High Wage |
|---|---|---|---|
| Canada (National Average) | $15 | $17.31/hr | $28.85 |
| Newfoundland and Labrador → | $16/hr | $16/hr | $25/hr |
| Prince Edward Island → | $16.5/hr | $16.5/hr | $24.6/hr |
| Nova Scotia → | $16.5/hr | $16.5/hr | $23.08/hr |
| New Brunswick → | $15.65/hr | $16.3/hr | $27.69/hr |
| Quebec → | $16.1/hr | $17/hr | $27.78/hr |
| Ontario → | $17.6/hr | $17.6/hr | $28.85/hr |
| Manitoba → | $16/hr | $16/hr | $26/hr |
| Saskatchewan → | $15.35/hr | $16/hr | $31.25/hr |
| Alberta → | $15/hr | $17.05/hr | $28.85/hr |
| British Columbia → | $17.85/hr | $18.72/hr | $30/hr |
| Yukon → | $17.94/hr | $20/hr | $30/hr |
| Northwest Territories → | $16.7/hr | $20/hr | $25/hr |
| Nunavut → | $19/hr | $19.5/hr | $38.46/hr |
🏙️Top Metropolitan Cities Wage Rates (ESDC 2025/2026)
Economic Region BenchmarksOfficial ESDC prevailing median wages across major Canadian metropolitan regions. Crucial for LMIA prevailing wage compliance and local job offer evaluations.
Employment Requirements
These are the education, training, and certification standards usually required by Canadian employers for this occupation:
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
- Previous visual merchandising experience may be required.
Official Job Titles for NOC 64100
202 Titles ListedIf your current job title matches any of these official examples, this NOC code is likely the right choice for your Express Entry reference letter:
Exclusions (Similar Jobs with Different Codes)
Check this list to make sure your actual job is not classified under one of these related codes:
- Cashiers (See 65100 Cashiers)View NOC 65100→
- Sales clerk supervisor (See 62010 Retail sales supervisors)View NOC 62010→
- Stock clerk - retail (See 65102 Store shelf stockers, clerks and order fillers)View NOC 65102→
Frequently Asked Questions for NOC 64100 (Retail salespersons and visual merchandisers)
Essential answers regarding Express Entry eligibility, LMIA prevailing wage compliance, and official reference letter rules.
Check Your Express Entry Score & Latest Cutoffs
Calculate your exact Comprehensive Ranking System (CRS) score for NOC 64100, explore your TEER 4 immigration pathways, and check recent draw cutoffs.